In the field of web design there is a principle. If you keep some text in huge red font and blinking, the users are more likely to ignore that portion of the web page than read. The web user's brain subconsciously blots out such portions which was popular among advertisers on early internet. This is part of the self-defense mechanism of the brain so as not to get over-whelmed by information being bombarded and also so that the user is safeguarded from such information which is not so agreeable.
When a friend of mine asked my opinion about the current controversy between the Sena and SRK, I was surprised about my own lack of knowledge. I don't even know what was the original statement made by the film actor which is causing headlines in the news papers all over India for more than a week.
Agreed that I am not a TV buff and dont watch news channels at all, but I read news papers and this news has surely been under my eyes (literally) quite a few times. The only reason I could find for my ignorance brings us back to that principle in web design. My brain has understood that this is an irrelevant and should not trigger any interest.
Every idea has its day so does a political party. Only a political party without an ideology can survive more than half a century and still be strong. No wonder the Grand Old Party of India still wins elections while the 'ideological' parties go to page 3 of news papers. This is the case of the Sena which has out lived its utility. It started with 'anti-madrasi' stance and came to power with 'Hindutva' philosophy.
What it has failed to do is to catch the pulse of the people in these days of capatalism when everybody has only one aim: Making more money. The same God, Ram, on whose name the whole of India had burned in 1991 could not even create a whimper during the Ram-Setu controversy few months back.
Now that the passions of people could not be inflated by Ram, Sena seems to be searching for new avenues. But it has missed the bus. And hence has become irrelevant. Not worth spending even few minutes of my time.
Soon Sena be history, a history well-worth remembering may be, but history none the less.
P.S. Mr S who asked my opinion on this issue may be repenting asking it already ;).
1 comment:
Hello Rahul, thanks for your views.
As you said it is of no use to pay attention to this group.
As you righlty gave ex of webpage design, in the modern computer age, these are like viruses which keep affecting normal system (society).
My concern is for common man, who is affected badly by this group.
How can common man get rid of it??
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