Friday, January 19, 2007
On climate change..
After warm ice free winter in Europe, Frosty California, over cold east coast, string of typhoons in US and finally a big storm raging across most of Europe the developed world finally woken up to the ultimate truth, that of global warming caused by the "Waste is development" philosophy led by US and followed by most of the developed world.
This is the first time in many years that the common man in Europe and US is being directly affected by the effects of global warming. After trying to stifle the voice of scientist on global warming for years, the American administration has not be able to completely eliminate it. And now the public opinion in the countries that matter is totally in favor of reducing the environmental impact.
A few hours of watching BBC and CNN will show the amount of change in the perception of media:
1. Toyota ad with tag line "aiming for zero emission" is broadcasted multiple number of times per day
2. Number of advertisements from many funds advertising the projects they undertook to reduce emissions.
3. US Congress rejecting the multiple billion subsidy and stating that the money is better used for renewable technologies
World is changing. But are they doing enough to save the world from catastrophe?
The new and emerging manufacturing powerhouse China, still does not care about the environment as long as it gets to manufacture and sell cheap products. And the materialistic world will not care how a product was manufactured as long as it is cheap and desirable.
India with its population is not much behind. As the affluence increases the consumption, we dont care what is the impact on the world.
Just guessing how many million deaths will be needed to actually open the eyes of the world.
And how feasible is it to save the earth as we know today from the conflicting and competitive citizens of the earth.
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